Consulting Team
Lisa Murray, Media and Public Relations Specialist
Lisa Murray is a communications and media relations strategist with nearly 20 years of experience, Lisa specializes in creating sustainable brands for executives, experts, and entrepreneurs. She develops marketing communications campaigns for an array of professional service and technology companies in the legal, accounting, healthcare, life science, energy, and emerging technology industries. With both corporate and agency experience, Lisa’s background spans international brand building, reputation management, competitive strategy, corporate communications, media relations and coaching, social media, product/practice launches, event planning, crisis counsel, and advertising. Her strategic counsel and program management have helped clients to build brand awareness, avoid/withstand PR crises, capture market share, drive sales leads, raise venture capital and prepare for divestitures and acquisitions.
Lisa’s areas of expertise include: brand awareness, media coaching, media and analyst relations, crisis communication, speech writing, press release development and media research.
Raul Medina, Manager of Hispanic Engagement
Raul Medina’s background includes leading business development, events, social media and promotions for El Planeta Newspaper, the largest circulating Spanish language newspaper in New England. He is responsible for the Health and Family Annual multicultural health and wellness Expo – the largest Hispanic-American event of its type and oversees business development for the only bilingual wellness magazine in New England, Health & Family, with a readership of over 100,000.
Raul has done extensive market research within the Hispanic community in New England and collaborated with Beth on a project focused on the specific needs of Hispanic consumers in New England. He has worked as an international consultant assisting organizations to expand into the US, Mexico and Central America. Raul also worked with Softtek Integration Systems, GE Capital, and started his career with Anixter a Fortune 200 leading global supplier of communications, security, electrical and electronic wire and cable.
Raul is President Emeritus of the Boston chapter of the National Society of Hispanic MBA’s (NSHMBA). He serves on the boards of the AIDS Action Committee (AAC), the New England Foundation for the Arts (NEFA) and the Boston Center for Community and Justice (BCCJ). Raul is a connector with Boston World Partnerships.
Jonathan Stone, Senior Research Associate
Jonathan Stone is a researcher, consultant, and entrepreneur. He brings the creativity of a trained designer and the sensibility of an analyst to his consulting engagements. He holds an MS-MBA (Master of Science in Information Systems; MBA in Marketing) with honors from Boston University and received a Bachelor of Architecture from Boston Architectural College where he received the prestigious Alpha Rho Chai medal.
With solid experience in retail, he understands the daily challenge of customer engagement and the importance of conversion. His experience as an architectural designer has allowed him to execute large multi-million dollar projects with multiple stakeholders. At Marketing Edge, he works closely with the team to identify feasible market opportunities for clients across a variety of industries.
Susan Sullivan, Marketing Consultant
Susan has a diverse background in product and technical marketing as well as system development. She has developed tactical marketing programs for a number of clients in industries ranging from security to retail and professional services.
Susan’s experience features working at various startups including CMGI, Engage Technologies, and Sonexis. In these roles she was responsible for all aspects of product marketing, from product design to product launch and even launched an acquired product in less then 90 days. Susan has also worked as a management consultant with clients such as AT&T, US Customs, Internal Revenue Service, Arch Communications and Motorola.
Susan holds a BA in Information & Decision Systems and Industrial Management from Carnegie Mellon University and an MBA in Marketing from George Washington University.
