LET’S BEGIN A DIALOGUE! We bring our passion, energy, integrity and expertise to every client training and consulting engagement. Let us know how we can help you accelerate business growth. Learn About the Team.
Beth Goldstein, Founder and CEO
Known for her ability to connect with audiences, Beth Goldstein is a much sought-after speaker, workshop leader and consultant. Beth founded Marketing Edge Consulting Group and the Edge Institute to help small business owners gain an understanding of how their customers think, what they value and what influences their purchasing decisions. She then shows them how to apply this knowledge to create targeted business growth programs that drive revenue growth while increasing profitability and customer loyalty. Click here to download Beth’s profile!
Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) ha been used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In her latest book, Lucky By Design, Beth exposes the fallacies and dangers of underestimating your own ability to control the destiny of your company and create powerful business opportunities. She offers new insights and practical advice as she details what it takes to ‘get lucky’ in business and shows you simple, yet effective steps to navigate your path to success and design your own luck.
Beth teaches entrepreneurship courses at Babson College and marketing at the Heller School at Brandeis University. She spent 13+ years at the Boston University School of Management where she taught entrepreneurial sales & marketing courses, ran their New Venture Competition and served as the Faculty Director for the university’s nationally ranked Online Graduate Certificate in Entrepreneurship Program.
Beth conducts business growth workshops throughout the US for organizations ranging from publicly funded groups like the MA Supplier Diversity Office to Fortune 500 companies like Carrier Corporation. She served as the Lead Instructor for Interise’s nationwide training program, run in conjunction with the US Small Business Association’s Emerging Leaders (e200) Initiative. This program provides training to executives of established businesses throughout the U.S. looking to strengthen and grow their existing businesses. Beth has provided business growth programs to the following organizations:
- Carrier Corporation
- Fidelity Investments
- Association of Cleantech Incubators of New England (ACTION)
- The Enterprise Center at Salem State University
- The CommonWealth Kitchen
- The Northeast Electrochemical Energy Cluster (NEESC)
- The Massachusetts Manufacturing Extension Partnership (MassMEP)
- The MA Supplier Diversity Office (SDO)
- Interise/SBA Emerging Leaders Initiative
- The Guilford Savings Bank
- Fifth Third Bank
- Constant Contact
- Boston University’s Center for Professional Education
- Chinese Association of the Medical Device Industry
- The Small Business Development Centers at Clark University and UMass-Amherst
Beth brings extensive practical work experience in marketing and sales to her teaching and her practice at Marketing Edge. She has been responsible for creating and executing marketing and sales programs for high-tech, banking and manufacturing firms, both in the U.S. and Europe. In her early career, Beth recruited and managed a 250-person sales force for a national healthcare provider and uses this sales expertise to help her clients understand the importance of blending sales and marketing techniques to achieve top line growth. She regularly conducts customer discovery surveys and extensive market research for her clients with results driving critical business decisions that support their ability to achieve solid growth.
Beth has over 25 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University. In her spare time, she can be found hanging out with her two children and their crazy mutts: Chewbacca and Twizzler.