LET’S BEGIN A DIALOGUE! We bring our passion, energy, integrity and expertise to every client training and consulting engagement. Let us know how we can help you accelerate business growth. Learn About the Team.
Beth Goldstein, Founder and CEO
Known for her ability to connect with audiences, Beth Goldstein is a much sought-after speaker, workshop leader and consultant. Beth founded Marketing Edge Consulting Group and the Edge Institute to help small business owners gain an understanding of how their customers think, what they value and what influences their purchasing decisions. She then shows them how to apply this knowledge to create targeted business growth programs that drive revenue growth while increasing profitability and customer loyalty. Click here to download Beth’s Consultant/Trainer Profile!
Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In her latest book, Lucky By Design, Beth exposes the fallacies and dangers of underestimating your own ability to control the destiny of your company and create powerful business opportunities. She offers new insights and practical advice as she details what it takes to ‘get lucky’ in business and shows you simple, yet effective steps to navigate your path to success and design your own luck.
Beth teaches marketing at the Heller School for Social Policy and Management at Brandeis University and at the Boston University (BU) School of Management, where she runs the university’s New Venture Competition Series. Beth spent seven years as Faculty Director for BU’s nationally ranked Online Graduate Certificate in Entrepreneurship Program and is currently the Co-Faculty Director for BU’s Urban Business Accelerator Program.
Beth conducts small business growth workshops throughout the United States. She has custom-designed classroom and online business growth training programs ranging from 1/2 day workshops to intensive 9-month programs for a variety of companies as well as government agencies and organizations including: Carrier Corporation, Association of Cleantech Incubators of New England (ACTION), The Enterprise Center at Salem State University, The Northeast Electrochemical Energy Cluster (NEESC), The Massachusetts Manufacturing Extension Partnership (MassMEP), The MA Supplier Diversity Office (SDO), Interise/SBA Emerging Leaders Initiative, The Guilford Savings Bank, Fifth Third Bank, Constant Contact, Boston University’s Center for Professional Education, Chinese Association of the Medical Device Industry and the Small Business Development Centers at Clark University and UMass-Amherst.
Beth brings extensive practical work experience in marketing and sales to her teaching and her practice at Marketing Edge. She has been responsible for creating and executing marketing and sales programs for high-tech, banking and manufacturing firms, both in the U.S. and Europe. In her early career, Beth recruited and managed a 250-person sales force for a national healthcare provider and uses this sales expertise to help her clients understand the importance of blending sales and marketing techniques to achieve top line growth. She regularly conducts surveys and market research for her clients with results driving critical business decisions that support their ability to achieve solid growth.
Beth has over 25 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University. In her spare time, she can be found hanging out with her two teenagers and their crazy mutts: Biscotti and Twizzler.