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The ULTIMATE Small Business Marketing Toolkit by Beth Goldstein
Marketing Tools and Tips to Grow Your Business—All in One Practical, Easy to Read Guide (McGraw-Hill)
Whether you’re setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The ULTIMATE Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with 50 worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Click on the cover to learn more!!!
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“Beth Goldstein has taken her years of real world experience and put it into a easy to read format. The conversational style mixed with simple frameworks and practical tips make this a must read for any small business owner. Many books for small business owners simply reuse tools for large company marketing- but this book presents examples, market research methods and customer analytics in a language and scale most appropriate for small firm owners. The market plan implementation is definitely a winner. All small business owners should own this practical and useful book.”
Candida G. Brush
Chair - Entrepreneurship Division
Babson College
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