Archive for August, 2012

Biz-Edge Video Series: Episode Nine – The Importance of Understanding Your Competitors

Biz-Edge Video Series: Episode Nine – The Importance of Understanding Your Competitors

| August 28, 2012 | 0 Comments

Welcome to Biz-Edge where we answer YOUR business questions. In the ninth of the Summer 2012 Series, I address a question about understanding who your competitors are, even when they don’t look nor act exactly like you. Competitors don’t always offer the same product as you do. Therefore, in understanding and clearly defining who your […]

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Biz-Edge Video Series: Episode Eight – Gauging Interest in a New Product

Biz-Edge Video Series: Episode Eight – Gauging Interest in a New Product

| August 21, 2012 | 0 Comments

Welcome to Biz-Edge where we answer YOUR business questions. In the eighth of the Summer 2012 Series, I address a question about how to best gauge interest in a new product. Market research is not just an option for large businesses. If you are thinking about launching a new product, it’s critical to gauge customer […]

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Biz-Edge Video Series: Episode Seven – Do You Have A Branding Problem?

Biz-Edge Video Series: Episode Seven – Do You Have A Branding Problem?

| August 14, 2012 | 0 Comments

Welcome to Biz-Edge where we answer YOUR business questions. In the seventh of the Summer 2012 Series, I address a question about the importance of aligning customer perception with reality to secure a solid brand. Branding is all about the customer experience and perception IS reality. Watch how I respond to a question about the challenges and […]

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Small Business Growth & Innovation Tips: Summer 2012

Small Business Growth & Innovation Tips: Summer 2012

| August 7, 2012 | 0 Comments

SOMETIMES THE BEST INTERVIEWS HAPPEN WITHOUT SAYING A WORD! I’ve been interviewed on TV, radio, and in-person but not until last week did I have a completely silent interview… That’s right, I didn’t utter a word – I just let my fingers do all the talking – 140 characters at a time.    The New York Times […]

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Biz-Edge Video Series: Episode Six – Is Goal Setting Really Worth It?

Biz-Edge Video Series: Episode Six – Is Goal Setting Really Worth It?

| August 7, 2012 | 0 Comments

Welcome to Biz-Edge where we answer YOUR business questions. In the sixth of the Summer 2012 Series, I address a question about the importance of setting goals as it relates to business success. Research proves that if you set very specific goals (SMART ones), your chances of achieving them increase significantly. Watch how I respond […]

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