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Lucky By Design is a powerful reminder that good fortune is a direct result of hard work. Beth provides tips on how to position yourself -- and your company -- so that luck will come your way.
Colleen DeBaise
Special Projects Director
Entrepreneur Magazine
Lucky By Design is a great book for anyone interested in taking a business to the next level. This step-by-step process of using different worksheets and tools comprise a brilliantly detailed-oriented road map for any business. If you take this book to heart and work through the worksheets and suggestions, you will become effective and your luck will soon begin to change.
James C. Barrood
Executive Director,
Rothman Institute of Entrepreneurship, Fairleigh Dickinson University
Beth's energy and enthusiasm for marketing and sales is contagious. She helped us brainstorm through some thorny marketing/sales questions and brought tremendous clarity to our business. We went from NO Sales Plan to a clear, robust Sales Plan in two months - we're thrilled!
Jonathan Morse, President,
Complya Consulting Group
Marketing is no decoration - it's a leadership and integration function. Every CEO should be striving for superb, real-time alignment between production, sales and marketing. Beth Goldstein has been a trusted colleague in achieving that alignment through creative planning and steadfast execution.
Chris Sole, Founder and CEO,
PlaceLinks
Through her breadth of marketing experience, her excellent communication skills and enthusiasm for business, Beth brings creative and imaginative ideas that work well in this fast-paced world.
Holly Intravia, Director of Sales & Marketing, Centage
Welcome to Marketing Edge Consulting Group
TAKE CONTROL OF YOUR ORGANIZATION'S DESTINY AND DISCOVER WHAT IT TAKES TO MAKE YOUR OWN LUCK IN BUSINESS!
LUCKY BY DESIGN
Navigate Your Path to Success
Working with thousands of entrepreneurs over a span of more than 25 years, Beth Goldstein, Founder of Marketing Edge, offers new insights and practical advice as she details the importance of taking control of your organization's future. She explains what it takes to ‘get lucky’ in business and shows you simple, yet effective steps to design your own luck. Read More...
Check out Entrepreneur Magazine's excerpt from Lucky By Design! |
WHY DO CUSTOMERS REALLY BUY FROM YOU?
Understanding who your customers are and the value you provide to them is the key to successfully growing a business.
At Marketing Edge we answer the questions that keep business owners up at night:
- What can I do to increase revenue and profit?
- How can I ensure customer loyalty?
- What’s the real value I offer customers?
- Why do some individuals buy from me and others buy from my competitors?
Through research, surveys, interviews and one-on-one conversations with your customers, prospects and partners, we help you develop & launch targeted sales & marketing programs that generate revenue, increase loyalty and improve your top line.
Services range from training and market research/surveys, to strategic planning, sales development and product rollouts. We support your goals in a variety of ways including:
- Sales and marketing consulting engagements
- One-on-one coaching through MarketingEdge Coach™
- Customized training programs and workshops
Based outside of Boston, MA, we will help you turn your business vision into reality.
The Ultimate Small Business Marketing Toolkit(McGraw-Hill) is being used nationwide to teach business owners critical sales and marketing strategies.
Watch our Video Series Small Business Marketing Tips featuring Beth discussing her Marketing Milestones to Business Success based on the principles and strategies she discusses in her book.
Questions?
Please complete our Contact Form or call us at 1.508.893.0976 to discover how we can help you grow your business.
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